![]() ![]() Playmates and their team essentially served as associate producers and contributing writers to the miniseries that was first launched to sell-in the toy action figures. The sense of humor was honed with the collaboration of the MWS animation firm's writers. Sachs called the high-concept pitch "Green Against Brick". Schulte and worked out the simple backstory that would live on toy packaging for the entire run of the product and show. Wolf and his team combined concepts and ideas with the Playmates marketing crew, headed by Karl Aaronian, VP of sales Richard Sallis and President of Playmates Bill Carlson.Īaronian brought on several designers, and concepteur and writer John C. Development was undertaken by a creative team of companies and individuals: Jerry Sachs, ad man of Sachs-Finley Agency, brought together the animators at Murakami-Wolf-Swenson headed by Fred Wolf. In January 1987, Eastman and Laird visited the offices of Playmates Toys Inc, a small California toy company that wanted to expand into the action figure market. In 1986, Dark Horse Miniatures produced a set of 15 mm lead figurines. The Turtles started their rise to mainstream success when a licensing agent, Mark Freedman, sought out Eastman and Laird to propose wider merchandising opportunities for the franchise. The TMNT comic series has been published in various incarnations by various comic book companies since 1984. Using money from a tax refund, together with a loan from Eastman’s uncle, the young artists self-published a single-issue comic intended to parody four of the most popular comics of the early 1980s: Marvel Comics’ Daredevil and New Mutants, Dave Sim’s Cerebus, and Frank Miller’s Ronin. The concept arose from a humorous drawing sketched out by Kevin Eastman during a casual evening of brainstorming with friend Peter Laird. ![]() The Teenage Mutant Ninja Turtles first appeared in an American comic book published by Mirage Studios in 1984 in Dover, New Hampshire. ![]()
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